While sponsorship can open doors for high-performing individuals, simply providing someone with an opportunity does not guarantee success. It’s up to you to deliver once given the opportunity.

  • Be receptive to honest and candid feedback about what you need to do and where you need to change what you’re doing to get to where you want to be.
  • Make no mistake, amplifiers are earned. Your talent, consistent high performance, visibility, and collegiality are what secure sponsorship in the first place. These same elements also keep your amplifier committed to advocating for you.
  • Strive to be a “known entity.” Make your work, strengths, and skills evident to those around you, as well as those above you.
  • Look for opportunities for enhanced visibility. This may include volunteering, attending conferences, or organizing networking activities where influential leaders are present.
  • Communicate effectively, be it during presentations, meetings, or conversations with leaders, peers and subordinates. Your communication style forms a lasting impression.
  • Make efforts to build a reputation as a respected colleague: be reliable, flexible when it’s required, and collegial. Demonstrate your ongoing commitment to your career development. For example, express interest in training or leadership development, take on a leadership role in a professional network, and share what you have learned.
  • Prepare an elevator speech that offers a clear and concise summary of your current projects, your unique value-add to the organization, and your passion for the work, and be ready to share with senior-level individuals when appropriate opportunities arise.
  • Take the time to examine your skills, growth areas, and interests to gain a clear picture of what you want career-wise. Understanding where you want to go is an important part of positioning yourself to make it happen.
  • Make efforts to assess and manage your professional reputation and perceptions of both your strengths and weaknesses; ask for and take action on feedback.
  • Be ready to take advantage of opportunities when they are offered. If possible, talk through any hesitations with your amplifier to better understand the value of particular opportunities to your career.
  • Find ways to consistently inform your amplifier about your accomplishments. Send a brief update on a project just completed or forward an email from your manager on a job well done to keep your amplifier in the loop regarding your achievements.
  • Thank your amplifier for their efforts, and find ways to support and add value for them. For example, connect your amplifier to individuals in your growing network, or volunteer to support activities or projects they are spearheading.


Active participation in sponsorship helps protégés:

  • Develop skills that support advancement.
  • Gain visibility through participation in new work opportunities.
  • Meet unique executive challenges. The sophisticated type of advice and coaching amplifiers give helps protégés make the leap to work successfully through unique situations and challenges that arise, particularly at the executive level.
  • Determine where, when, and how to make strategic contributions within the movement.
  • Mitigate the perceived risk of moving into a new role or organization.
  • Recognize the value-add to their career. Amplifiers also provide needed guidance around opportunities necessary to a protégé’s desired career path.